Everything.

Everything in our Summer Sale has up to 70% off. That means everywhere you look there’s something useful or lovely for their wardrobe or toybox at an amazing price. Fancy stocking up on some essentials or stashing their next size up for next year? Browse KIDLY Label sun hats and organic polo shirts, bibs, ribbed tees and long sleeve tees, short sleeve PJs, organic easy shorts, dresses and our best-selling jelly sandals. You can also find cool branded Clothes & Shoes for now or for next season. There's great outerwear for now with coats, jackets and waterproofs. Looking forward to the warmer months, we've got sunglasses, sun hats & swim suits, shorts, dresses & dungarees, plus tops, tees & trousers. Or find some steals on fab footwear: jellies and sandals, wellies and trainers, boots and water shoes. Browse loads of treats from great brands like Muddy Puddles, Liewood, Veja, Little Green Radicals, Salt-Water Sandals & more. Keep them busy with great deals on Toys & Activities. Shop role play & open play, dress-up, craft sets and first toys for babies, all with up to 50% off. Treat them to cuddly toys and dolls, stackers and walkers, baking sets and scooters, stuff for dolls houses and puzzles and games that will keep them entertained on holiday or at home. Find great brands like Meri Meri, Scoot & Ride, Jellycat & Janod, Vilac, Petit Collage, Classic World, the Den Kit Company, Done By Deer, Jabadabado & more. But all these deals can’t last, so jump into our up to 70% off Summer Sale pronto!