Everything.

For big sleeps & duvet days, pick from KIDLY Label sleepsuits, onesies & PJs that’ll help your kid rack up the zeds, all made from 100% organic cotton. In our Out & About range you'll find kids' winter coats and waterproof rain suits, wellies, beanies and snoods - in short, everything you need to keep then warm and dry in the great outdoors. Our eco-friendly Recycled Padded Jackets and Gilets are light & warm, while our Puddle Suits & amazing Packaway Rain Suit will protect them from light to heavy showers - and LOTS of puddle jumping. Plus natural rubber Rain Boots to keep small feet happy and dry &, for the finishing touch, Beanies and Snoods in supersoft skin-kind 100% organic cotton. So open the back door and get out there! There's discovery and fun from day one with KIDLY Label open-play toys for babies, toddler & kids. Stimulate and excite their senses with stacking rainbows, nesting cups, rockers, teethers & building blocks that lend themselves to all kinds of play possibilities. Choose from arches, cups, balls & rings made of robust and colourful silicone and sustainable wood. These modern versions of classic toys will definitely be playtime favourites - plus they look a treat out on display too. Looking chic as well as practical in your kitchen and dining room, KIDLY Label silicone feeding bowls, plates & cutlery, plus bibs & coveralls will see your babies & kids stylishly from breakfast time to supper time - & through snack time too. Equal parts comfy & practical, browse clothing that’ll see your babies and kids from playmat to pre-school. Ribbed tees and leggings, joggers and sweatshirts that are built to match their moves. Find corduroy dungarees and soft cotton knits, plus teddy fleece half-zips and all-in-ones for toasty play in those colder months. Kids step, stomp, stamp, skip & scarper in comfort & style with KIDLY Label Shoes & Boots. Our Rain boots have a cult following - made from 100% natural rubber, they're designed for happier feet and smaller carbon footprints. Great for beach, park or back garden, KIDLY Label Jellies have sold half a milion pairs already. The cushioned insole makes them comfier for longer and the clever vecro fastening (hiding behind a smart-looking little buckle) means they're great for encouraging independent dressing. Our Canvas Sandals & Canvas High Top Trainers have tough-but-flexible thermoplastic rubber soles and comfy sueded cotton uppers, plus elasticated laces and velcro straps so they're easy to get on and off. Their many devoted fans love that they're machine-washable too. Browse KIDLY Label Shoes & Boots for happier feet all year round.