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New Arrivals.

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Buttercup KIDLY Label Perfect Tee

KIDLY Label Perfect Tee Buttercup

14
69
Grey Marl KIDLY Label Perfect Tee

KIDLY Label Perfect Tee Grey Marl

14
69
Rust Stripe KIDLY Label Bucket Hat

KIDLY Label Bucket Hat Rust Stripe

21
Pear Gingham KIDLY Label Bucket Hat

KIDLY Label Bucket Hat Pear Gingham

21
Frosted Lilac KIDLY Label Jelly Sandal

KIDLY Label Jelly Sandal Frosted Lilac

20
781
Frosted Grey KIDLY Label Jelly Sandal

KIDLY Label Jelly Sandal Frosted Grey

20
781
Frosted Banana KIDLY Label Jelly Sandal

KIDLY Label Jelly Sandal Frosted Banana

20
781
Dusty Rose KIDLY Label Organic Ribbed Tee

KIDLY Label Organic Ribbed Tee Dusty Rose

17
12
158
Cloud Grey KIDLY Label Jelly Sandal

KIDLY Label Jelly Sandal Cloud Grey

20
781
Faces Print KIDLY Label Backpack

KIDLY Label Backpack Faces Print

31
1
Dolls Print KIDLY Label Backpack

KIDLY Label Backpack Dolls Print

31
1
Animal Print KIDLY Label Backpack

KIDLY Label Backpack Animal Print

31
1

There's always something fresh on the horizon, so take a tour of the new KIDLY Label lines we launched this month. Browse fresh new colourways in outerwear, tops, leggings and t-shirts, plus outerwear and wellies too. Plus brand new essentials like muslins and swaddles, puddle suits and bibs. There's newness in toys too - our KIDLY Label rocking stacker and sensory stacking cups are proving a big hit. Enjoy!

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