Hello lovely customers,

I can't quite believe it's been a year since my last message in the height of Lockdown #1. Despite months stuck at home, it feels like it went so fast! Part of that, of course, is thanks to you. You've kept us busy, for which all of us at KIDLY are extremely grateful.

We also know we have been very lucky and that there are many businesses and families not as fortunate as us. If you were following us during Black Friday week you'll remember we launched the KIDLY Family Fund; a vehicle for us to give back to families and young children in need of support, through which we raised £25,000.

This year we want to raise over £100,000 for the fund. To kick it all off, starting right now, 5% of all sales taken in our 5th birthday week will go into the KIDLY Family Fund and be donated to the charity Family Action. Via their Creating Happy Memories campaign, Family Action supports young families experiencing emotional, physical and financial hardship by giving them fun family experiences and days out. You can read more about the KIDLY Family Fund and Family Action on our 5th Birthday page.

Thank you once again for all of your support this year. We continually strive to find and create the best things for the 0-5s in your lives and improve the shopping experience. (This year, Multibuys, Product Reviews and Gift Messages were the top feature requests we added.) We’ll always serve you with a positive and helpful attitude and act at all times as a responsible retailer, with integrity.

As usual, if we ever fall short please feel free to contact me directly at: [email protected]