At KIDLY, we care about kids and we care about our planet too, so when we discover conscious companies making first-class children's products, we do a little celebratory dance (true story.) From picking eco-friendly materials to paying fair wages to workers in poorer communities, here are five companies who are really going that extra mile.


boy in Veja trainers

VEJA is very nice and we don't just mean aesthetically. The brand, with its heart in Brazil, was set up in 2005 to be environmentally and socially responsible and it continues in that vein today. Choosing not to use advertising, VEJA instead spends more money on fair trade and organic materials. They care about every single person who has a hand in creating its shoes too, with the brand setting up its own workplace code of conduct, so every employee has a safe working environment and takes home a fair wage. From natural rubber harvested from the Amazon to recycled polyester, their comfy pumps for kids are packed with sustainable style.


girl looking at tegu puzzle

The tegu brand is all about goodness, with their ethos built on making the world β€˜better than they found it.’ tegu brings world-class employment standard to its factory workers in Central America and use only sustainably harvested wood, handpicked from Honduran cooperatives. Made for creative building, Tegu's wooden blocks are made from rubber wood, with magnets inside to inspire playful construction. Their toys develop children's learning as well, helping with fine motor skills, creative play and problem solving.

Green Toys

Green toys cars

The core of the Green Toys brand is centred around the earth, only ever manufacturing eco-friendly toys. Using recycled plastic, Green Toys are 100% US-made, from manufacturing to assembly to distribution meaning they reduce greenhouse gases, energy and save on transportation. From fun bath time submarines to push-along recycling trucks, their toys are designed for kids and built to be kind to the planet.


boy in yellow go soaky mac

As a company and a brand, GOSOAKY strives for a sustainable future. Their outerwear is made from recycled materials where possible and uses no-toxic chemicals in their high-quality coats which are designed to be passed down. By working with certified suppliers at a small factory in China, they guarantee that everyone in the production line works in safe conditions, getting good pay for fair hours. The GOSOAKY team loves penguins too, and for every purchase made, a portion goes towards supporting penguin-based projects in the Antarctic.


Drawing with kitpas crayons on window
Japanese brand kitpas makes truly innovative, eco-friendly art materials. Their products are perfect for letting kids' creativity flourish. As a company they're also guided by the philosophy that everyone, regardless of ability, can find happiness and satisfaction through their work. Currently 70% of their employees have intellectual disabilities: their goal is to have 100 employees with disabilities by the year 2030.

Picking products made consciously means so much; from protecting the environment, to giving workers a fair wage and supporting charity work too. If this guide has inspired you, our Conscious Companies shop has more curated goodies from brands going above and beyond. And if you need any more guidance, our Live Chat Team are always here to help, 8am-10pm, every day. Just hit that purple button, bottom right.