Hello lovely customers,
I used to always call KIDLY my baby and the journey has certainly mirrored my own three ‘new dad’ experiences - tears (all types), tantrums (mainly me), growing pains, sleepless nights, proud moments.
Now we are 6 and it’s gone by in a flash, so I’d like to share a few of those proud moments so far:
1. Growing KIDLY Label
Our ‘baby’ label that started in 2017 with 7 products has grown to a whopping 255. None of which is more popular and better loved than our Jelly Sandals - 70,000 pairs have been sold to date!
2. Going Greener
As well as always championing eco products, in 2018 we ditched all plastics from our packaging & now 80% of KIDLY Label is made from sustainable materials, like natural rubber, recycled polyester and organic cotton.
3. Moving Home & Working From Home
Weeks after moving to new offices in Leavesden, Hertfordshire at the end of 2019, we were all sent home again! But we found new ways to work & connect in lockdown & saw Team KIDLY double in size.
4. Bagging Beautiful Brands
If they’re design-led and genuinely useful, we’ll find them. From an initial handful, we now offer 200 of the world’s best kids’ brands, big and small and we're always looking for more.
5. Helping Where It’s Needed Most
Since setting up the KIDLY Family Fund in 2021, you’ve helped us give £100k to families suffering from acute lockdown stress, domestic abuse, the cost of living crisis & the war in Ukraine. As well as donating money via the Fund, we've given time to great charities like KidsOut, who donate boxes of toys to kids in women's refuges.
6. Looking To The Future
In 2022 we've launched KIDLY Unlimited (I recommend it - it’s just £10 a year for unlimited Premium Delivery) & ‘popped up’ our first ever shop, in St Albans. Later this year we’re relaunching our international sites, adding exciting new brands & further expanding KIDLY Label.
Thank you all so much for your continued support. It means the world to us all at KIDLY. I still read every review you write and every email you send me, in a continuous effort to make KIDLY the only place you want to shop for the 0-5s in your lives